Ask for the best introductions

The best introduction happen naturally. I will often make them without being asked when I see a clear connection between two people who would benefit from knowing each other.

However, there are times when you need to ‘ask’ someone to make an introduction.

If you find yourself in that situation my tip is to make it as thoughtful, considered and easy as possible for the introducer.

Here are my recommendations

Name the person you want an introduction to: I never ask for a generic introduction e.g. ‘can you introduce me to some investors’… really that’s so vague! I will typically look at someone's profile on LinkedIn, see who they are connected to and gather a list of specific people i’d love an introduction to.
Outline the Why: It really helps to clearly explain why you want an introduction to this person and the value for the introducer and recipient.
Make It Easy: A key tip to make it easy for the introducer is to write the email for them. I’ll typically write a short, honest email or message that the introducer can edit and then send on. This makes it super easy!

Here’s an example of how to structure your request:

✉️

Hi [Your Contact’s Name], I noticed that you were at an event with [Name] in [Month] and that you worked together at [Previous Place]. They are now at [Company] and recently posted about [Challenge] on LinkedIn. Our solution, [Your Solution], directly addresses this challenge. Would you be able to connect us via [Email/LinkedIn]? I’ve drafted a brief introduction below that you can use or adapt as needed. Hi [Name] Hope you are well and don’t mind me making a quick introduction to Eamon from Hwyl. He runs a consultancy business that helps business scale new tech ideas. I know you are looking to grow rapidly and he’s got a great track record of helping business in similar situations to yours. Will leave you both to chat, don’t worry about keeping me cc’d on replies. Best, [Introducer]

This approach makes it easier for the person you’re asking to facilitate the introduction. It shows that you’ve done your research, understand the person you want to be introduced to, and have a clear idea of how the connection could be beneficial for them.

Another option that works well is a variation of the above, where you suggest that the introducer can reach out to the recipient without copying you on the email. This approach can be helpful as sometimes people like to ask the person you want the introduction first if it’s OK the make the intro.

It’s also OK to expect either a direct or indirect ‘i’m too busy at the moment’ to chat.

The other thing I try to remember is that when I do talk to the ideal person is how to make it the conversation as simple, time light and value add for them. Respecting their time and getting to the point is key. This increases the chance of it being a great conversation and reflecting well on the person who made the introduction.

Final Thoughts

Introductions are powerful when done right, and they can be incredibly valuable for all parties involved. By taking a moment to be clear and intentional with your request, you increase the chances of a successful connection. Remember, the more effort you put into the ask, the more likely it is that the introduction will be meaningful—and not just another email lost in someone’s inbox.

So next time you need an introduction, follow these steps, and you’ll likely see better results.